London, UK
Develop a visual identity moving away from the traditional cultural cues and earthy green palettes often associated with natural haircare brands. The identity also needed to translate effectively across packaging and labelling — creating a product customers would feel proud to display.
Rather than relying on familiar organic colours or overt cultural references, the identity explored a fresher and more distinctive visual language. Particular attention was given to the brand mark, ensuring it could become a recognisable symbol in its own right.
The biggest challenge was creating a mark that felt memorable enough to build long-term recognition, but simple and versatile enough to work independently across different touch points.
A more contemporary visual system was developed around a distinctive standalone mark, supported by a fresh colour palette and considered packaging system. The result retained a sense of cultural and natural connection while giving Yinrin a more individual, modern and display-worthy presence.
INCLUDED
Visual Identity
Logo Suite + Variations
Colour Palette & Typography
Brand Pattern
Brand Stickers
Brand Icons
Full Brand Guidelines
Label Design
EXTRAS
Website
Yinrin now has a visual identity that feels as considered as the products — culturally connected, contemporary and confident enough to stand out on shelf.