London, UK
Develop a stronger and more distinctive identity for Train Right that could communicate the structure, discipline and progression behind the coaching, while working equally well across football and personal training.
Rather than relying on typical fitness imagery, the visual language uses geometry, movement and symbolism to communicate training as something structured and purposeful.
Creating a mark that felt relevant to sport and performance without falling into the familiar territory of dumbbells, footballs or generic athletic symbols. It also needed to represent both sides of the business rather than feeling exclusively football-focused.
A custom geometric TR monogram was created by combining the initials with the Delta (Δ) — a mathematical symbol associated with change. Within Train Right, it represents transformation and elevation, turning the mark into a visual expression of what the coaching aims to achieve.
Bold typography, an electric yellow accent and a dynamic graphic system extend that idea across the wider identity.
Visual Identity
Logo Suite + Variations
Colour Palette & Typography
Brand Style Board
Train Right now has a visual identity that communicates what great coaching actually does — not just what it looks like. A brand built around transformation, designed to grow alongside the business.