London, UK
Create a skincare brand that could sit confidently alongside luxury competitors while communicating the belief that effective, high-quality skincare should remain within reach — credible, modern and globally relevant.
Clean typography, considered packaging and a clear visual hierarchy allowed the products themselves to remain the focus, while the wider system introduced enough distinction to prevent the brand from feeling overly clinical or generic.
The skincare market is saturated with minimalist brands. Nova Skin also needed to communicate scientific credibility while remaining inclusive and easy to navigate.
The globe-star icon became the core brand symbol, representing both radiance and global reach. A colour-coded product system and supporting brand icons make different routines easier to understand, while minimal typography keeps the identity refined.
INCLUDED
Visual Identity
Logo Suite + Variations
Colour Palette & Typography
Brand Style Guide
Packaging Design
Label Design
Nova Skin now has a visual identity that makes high-performance skincare feel exactly as it should — credible, considered and accessible to everyone.