London, UK
The brief was to create a distinctive identity that felt contemporary and culturally relevant without falling into the typical polished corporate aesthetic associated with management agencies.
The identity also needed enough flexibility to accommodate SXNC Management and SXNC Media while remaining recognisable as one brand
The creative direction began with two contrasting moodboards, exploring different ways of balancing professionalism with a more expressive, youth-led aesthetic. The chosen direction introduced a striking combination of lilac, acid green, black and warm neutrals, paired with bold typography and an intentionally unconventional visual language. From there, the identity was developed as a flexible system rather than relying solely on the logo, allowing typography, colour and layout to carry the brand across different applications.
The main challenge was creating something that could exist comfortably in both business and creative environments — credible with industry professionals, authentic to artists and a culturally aware audience.
The different branches also needed their own distinction without fragmenting the overall brand.
A flexible identity system was created around a strong master SXNC brand, supported by dedicated Media and Management sub-identities. Bold typography, high-contrast colour combinations and adaptable layouts give the brand its personality, while the consistent underlying system keeps every touchpoint connected.
INCLUDED
Visual Identity
Logo Suite + Variations
Colour Palette & Typography
Full Brand Guidelines
EXTRAS
Website · Web Design
SXNC now has a distinctive, scalable identity that works across creative and commercial environments without compromise. Professional without being corporate. Expressive without becoming chaotic.