London, UK
To create a distinctive identity that positioned IGQWT as more than a conventional creative agency. The brand needed to communicate trust, creative authority and cultural relevance, with an identity that could feel credible and established without losing its contemporary edge.
The creative direction drew inspiration from presidential seals and institutional emblems, reinterpreting their associations with trust, legacy and authority through a modern creative lens.
A custom, grid-built brand mark using interlocking forms represented the connection between culture, creativity and innovation.Ghanaian stars and a wing element in the Q introduced cultural references without becoming overly literal.
Balancing two seemingly opposing qualities —institutional authority and creative expression. Too traditional and the agency would feel governmental. Too contemporary and it would lose the credibility and weight the brand needed.
The final identity transforms the idea of an official seal into a creative stamp of approval. The structured badge and custom typography establish authority, while the abstract construction and subtle cultural symbolism make the system distinctly IGQWT.
If this badge sits behind a project — it's official.
INCLUDED
Visual Identity
Logo Suite + Variations
Colour Palette & Typography
Full Brand Guidelines
IGQWT now has an identity that commands the room in both creative and commercial spaces — distinctive, credible and unmistakably its own.