London, UK
Melanaturals needed a complete visual identity that communicated its Ayurvedic foundations, use of natural resources and handmade approach, while still feeling luxurious, modern and accessible.
The identity also needed to support the brand's focus on customisation and consideration for customers with allergies and sensitive skin.
The creative direction balanced the richness and heritage associated with Ayurvedic traditions with a polished contemporary aesthetic — creating a visual system that could work cohesively across the logo, product packaging, website and social media.
Melanaturals needed to feel natural and wellness-led without becoming overly rustic, while communicating luxury without making the products feel inaccessible. The new identity also had to retain the personal, handcrafted quality that distinguished the brand from more commercial hair-care companies.
A cohesive identity positioned Melanaturals as a modern, personalised Ayurvedic hair-care brand — bringing together wellness, craftsmanship and elevated beauty. Premium and intentional, keeping its natural foundations at the forefront across packaging, digital platforms and social content.
INCLUDED
Visual Identity
Logo Suite + Variations
Colour Palette & Typography
Brand Pattern
Full Brand Guidelines
Packaging Design
EXTRA
Website
Melanaturals relaunched with a complete brand presence that reflects both the quality of the products and the care behind every formulation — premium, personal and built to grow.