London, UK
Elevate Larissa Hair UK's visual presence and create an identity that better reflected the quality of the brand while establishing a stronger emotional connection with its audience. Beyond communicating luxury, the identity needed to give Larissa Hair a recognisable personality and visual world of its own.
Hair and beauty often act as a common ground between women — from getting ready together and exchanging recommendations to conversations around hairstyles, maintenance and confidence. The identity was designed to capture that familiarity and translate it into a polished, contemporary brand experience.
This also provided the client with clearer visual direction for photography, content and future campaigns, focusing not only on showcasing the product, but the women, relationships and moments surrounding it.
Many hair retailers rely heavily on polished product photography and conventional ideas of glamour and luxury. While visually appealing, this can make brands within the category feel interchangeable. The challenge was to retain the aspirational quality expected of a premium hair brand while creating something warmer, more personable and emotionally resonant.
A refined visual identity that pairs premium aesthetics with a softer, more expressive representation of femininity and girlhood. Rather than presenting hair solely as a product, the brand celebrates the experiences and connections that exist around it — giving Larissa Hair UK a distinctive emotional territory within the hair industry and a stronger foundation for its imagery, content and wider brand world.
INCLUDED
Visual Identity
Logo Suite + Variations
Colour Palette & Typography
Brand Style Board
Larissa Hair UK now has a visual identity that feels as considered and personal as the brand itself — premium without being cold, aspirational without being unattainable. A brand world built around the moments that matter.