London, UK
JASA began as JJ Punch, a homemade university drink that revealed a gap for better RTD cocktails. Built around bold flavour, quality and good times, JASA takes its name from the founder’s initials, keeping its roots personal as the brand grows.
The brief: Create a premium visual identity and packaging system to match its ambitions.
The RTD space is crowded. Most brands either look cheap or try too hard to look expensive via minimalism. JASA needed to do neither. The chosen direction paired expressive gradients with a structured visual system — bold simplicity over visual noise, with colour drawn directly from the ingredients.
The challenge was creating packaging that commanded shelf attention while still feeling considered and premium — and building a system flexible enough to accommodate future flavour launches without losing brand recognition.
Scalability became the foundation of the entire project. Vertical logo orientation improved readability on the can. Expressive gradients communicated flavour without feeling gimmicky. Supporting pattern work added personality without distracting from the composition.
Each flavour tells its own story while remaining unmistakably JASA.
INCLUDED
Visual Identity
Logo Suite + Variations
Colour Palette & Typography
Extended brand Guidelines PDF
Brand Therapy Strategy
Social Media Templates
Label Design
Brand Icons
EXTRAS
Brand Launch Poster
Motion Graphic Video
JASA is now a bold, culturally relevant lifestyle brand with packaging that commands attention. A visual system built to grow. Future flavours ready to launch. And a brand that finally gives the culture what it deserves.
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