London, UK
Build a distinctive restaurant identity that communicated comfort, flavour and a lively atmosphere.
An ivory, black and red colour palette communicated warmth, tradition and confidence, while playful typography brought personality.
Creating a food brand that felt bold and memorable without becoming overly rustic or visually cluttered.
Bold colour, expressive typography and a hand-drawn brand pattern inspired by homemade food.
Visual Identity
Logo Suite + Variations
Colour Palette & Typography
Brand Style Board
Big Belly Soul Food now has a visual identity that feels as generous and full of personality as the food itself.