London, UK
The brief was to develop a complete visual direction that reflected the sensory and aspirational nature of fragrance — distinctive enough to build recognition while remaining versatile across perfume oil packaging, social content and the brand's Shopify website.
Rather than treating the logo, packaging and website as separate pieces, the approach was to build a system that could work across every customer touchpoint — creating a more complete and intentional brand experience.
The main challenge was creating an identity that could communicate the dreamlike, intimate quality of fragrance without becoming overly feminine, generic or visually predictable. It also needed enough structure to accommodate different scents and future products.
A flexible visual identity was developed around a refined core brand system, allowing the products and fragrance imagery to bring personality while maintaining consistency — carried through into the packaging and Shopify website.
INCLUDED
Visual Identity
Logo Suite + Variations
Colour Palette & Typography
Full Brand Guidelines
Packaging Design
Website
DAEDREAMS now has a complete brand presence — from identity through to packaging and digital — that feels as considered and intentional as the products themselves.