London, UK
Train Right is rooted in transformation, discipline, and accountability — building up young athletes to perform with structure and precision. It exists both as a training ground and a community, bringing like-minded individuals together through football and shared ambition. The ethos is simple: transformation the right way, through consistency and discipline.
The TR monogram cleverly combines the initials with the delta symbol, representing transformation and forward motion. A palette led by neon green was chosen to embody energy and visibility, paired with deep, grounding neutrals to balance discipline and focus. Together, the system creates a bold, sporty identity that reflects the intensity of training while inspiring progress and unity on and off the pitch.
