London, UK
Nova Skin is about more than beauty — it’s about science-backed skincare that feels accessible, inclusive, and aspirational. The brand bridges global reach and innovation, combining high-performance formulas with the belief that luxury-level skincare should be within everyone’s reach. The aim was to strip away complexity and present a skincare line that feels simple, timeless, and credible.
The globe-star icon symbolises both radiance and reach, tying the brand to a bigger vision of accessible luxury. Minimal typography and clean packaging allow the products themselves to shine, while the colour-coded system and brand icons make routines easier to navigate. This balance of elegance and clarity places Nova Skin confidently alongside luxury competitors, without losing its approachable and inclusive ethos.
